5/18/2023 0 Comments Anylist to instacartThe description of each variable is outlined below The dataset also provides the week and hour of day the order was placed and relative measure of time between orders. For each user, the dataset provides between 4 and 100 of their orders, with the sequence of products purchased in each order. The dataset is anonymized and contains a sample of over 3 million grocery orders from more than 200,000 Instacart users. The dataset is provided by Instacart for a Kaggle Competition, which are relational set of files describing customers’ orders over time. Further information about this publicly released dataset can be found here: About the Data In order to do that, we will rely on historical data provided by Instacart. The main purpose of this analysis is to perform an exploratory analysis and formulate incremental business problems to increase revenue. Predicting consumer engagement and behavior with the products and grocery stores have a huge impact on Instacart’s success. Hence, the main business objective for the organization is to, not only increase the number of customer memberships but also improve the repeat visit and orders. The way the company generates revenue is by adding markup on prices for specific stores, delivery and membership fee. The company has dedicated employees who shop groceries from the selected stores and deliver to the consumers’ doorsteps. Instacart is a same-day delivery and pick up service that allows consumers to shop through the company’s mobile app or website from selected grocery stores, such as Trader Joe’s, Costco and Fairway.
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